LinkedIn Profile – The Headline and About Sections
Optimum Webinar
Thursday April 9th at 14.00–15.15 / No area restrictions
Your LinkedIn profile is often the first (and sometimes only) impression you make in today’s professional world. The Headline and About sections stand out as the two most important and visible elements. This session will dive into the depths of these two, with insights into how these affect your foundability, if or why your profile is being opened, and enabling the About section to become a driver for contacts, business or job opportunities.
The Headline section is your profile’s most prominent real estate, appearing in search results, feeds, and connection requests. You’ll learn why moving beyond the default job title and company format matters, how to strategically incorporate searchable keywords, and which proven structures consistently drive higher visibility, more profile views, and better click rates. The About section is your space to tell your story authentically, starting with a compelling hook in the first few visible lines, and showcasing key achievements and value.
Presented by social media expert Tom Laine, HC Services.